Biennales and Social Media

Understanding art institutions’ performance and communication from a digital humanities perspective

Purpose: With the help of the IT Developer, I aim to analyze tweets by the Kochi-Muziris Biennale (KMB) that are being harvested through the DMI Twitter Capturing and Analysis Toolset (DMI-TCAT) as well as Facebook posts for which a Digital Footprints project has been activated (The project is entitled ‘Facebook performance of the Kochi-Muziris Biennale (KMB) in South India’).

Support Type: Feasibility

Description: Art institutions globally increasingly make use of social media platforms. As a social anthropologist with a strong research expertise on the global art world, I plan to investigate how art institutions deploy social media from a digital humanities perspective. This is an emerging area of inquiry, and through this project I aim to generate an analytical approach and theoretical insights which can shed light on both the institution in question and similar ones. My project focuses on an art biennale in South India, the KMB, which is particularly active on social media. I have been researching the KMB since 2012 largely through fieldwork on site. Against this backdrop, my research questions are as follows:

  • How are social media used to brand this institution?
  • What are the key features in the KMB’s communication with its audiences, locally, nationally and globally?
  • How are images used to this end?

To answer these questions, I will place in conversation the data I have collected on the first four editions of this biennale over the years with the data produced by this art institution’s communication on social media. The analysis of the combined bodies of data will yield original insights which I plan to disseminate through academic publications.

Support period: Autumn 2019

Project Team:

Manuela Ciotti, Associate Professor of Global Studies, Department of Global Studies, Aarhus University