Re-scheduling Television in the Digital Era

Purpose: We need the IT developer to find out whether it is possible to contruct an analysable catalog based on the data available on the 4 websites. The sites are dynamic an personlized on different levels. This involves (some kind) of scraping/web crawling of the websites, and a transport of the data to a spreadsheet (or something like that) in order to make a database. An example of what is needed is what is available for Netflix seach on-line: Unogs; Allflicks; Netflixable. No similar search tools are available for the 4 streaming services.

Support Type: Feasibility (2018), Project (2021)

Description: The television industry is currently undergoing a digital metamorphosis, as an old well-known linear television paradigm is challenged by a growing non-linear. A key defining feature of the linear television paradigm is the time structured TV schedule, which serves as a focal point for fundamental industrial, commercial and cultural-political dimensions of the role of television for the citizens of a democratic society. Presently this focal point is breaking up and these fundamental dimensions are at stake. The purpose of the project is, therefore, to understand how professional scheduling is changing in order to address this disruption. This is done through two extensive empirical analyzes at the 4 major broadcasters in the digitally advanced Danish media market: DR, TV 2, Discovery Networks Denmark and Nordic Entertainment Group/TV3.

The results of the project thus provide improved theoretical knowledge of how the fundamental dimensions are addressed in the digital era, and hence the social role of the television medium. The project’s research questions are:
• How does the television industry navigate the relationship between the traditional communicative characteristics of linear scheduling and the emerging non-linear curation within multiplatform portfolios?
• How does the industry navigate the power relationship between professional editorial scheduling skills and creativity, and algorithms based on user-data?
• How does this navigation influence broadcasters’ conceptualizations of the audience?
Part one of the project is to do a quantitative and qualitative analysis of 1 VOD DR: DRTV and 3 SVOD streaming-services aimed at the Danish market provided by Discovery : Dplay, NEG/TV3: ViaPlay and TV 2: TV 2 Play. Apart from DRTV all are behind passwords and the material needs to be archived, apart from the streaming-service provided by DR: DRTV, which is alredy archived at the RL web archive. Snapshots and filming are needed on a daily basis (week 46 +6). This is combined with the quantitative and qualitative analysis of the schedules from the linear channels provided by the four broadcasters already archived at the RL’s Media Archive.

Support period: Autumn 2018 – Spring 2022

Project Team:

Hanne Bruun, Associate Professor
Department of Media and Journalism Studies, Aarhus University

Julie Mejse Münter Lassen, Postdoc
Department of Media and Journalism Studies, Aarhus University